90% of the Internet users use social media. This is the place where you can easily find your target audience and increase the number of loyal users based on close connections with your current and future customers. We know how to develop and implement an efficient promotion strategy and we will help your business to achieve its goals.
We thoroughly research your product, define the most promising grounds, analyze interests of your target audience and competitive environment. We develop promotion strategy with a step-by-step work plan.
We select necessary SMM metrics, build achievable goals and develop a working model of result evaluation. We give you a detailed report on statistics of community visits, profitability of your promotional campaigns and other activities.
We make a full cycle of works to launch your community in social media.
We regularly create and post unique, useful, and engaging content softly adding marketing information to it. We hold photoshoots and online streams, develop contests and campaigns.
We build appropriate and unobtrusive dialogue between the brand and its consumers. We enhance loyalty of your current and potential customers, analyze feedback from users, and handle all negative issues.
We monitor your company’s reputation and always know what customers think about your brand.
We study your audience behavior and, using smartly planned advertising campaigns, attract the users who are really interested in your community.
We find negative feedbacks and comments that may take a toll on your brand’s image. We form, protect, and support your company’s reputation.
We monetize your audience.
Brand awareness increase
You will receive a branded content that shows its value and product or company benefits to the target audience.
Active followers become your patrons.
Eventually, a long-term effect from social media due to constant attraction of new users.
We prepare all reports on quantity and quality metrics of active users and data on conversions into targeted activities at your website.
1. Brief filling
We get acquainted with the specifics of your business, discuss competitive strengths. We define goals and objectives that must be addressed by social media.
2. Development of social media promotion strategy
We do a research: we analyze target audience, study your competitors, and develop promotion strategy.
3. Your personal account manager
After the strategy has been approved, you are assigned with your personal manger who will curate all works and activities of various specialists.
4. Launch of advertising campaigns
Advertising campaigns will increase the number of group members and attract target audience from social media to your website.
You regularly receive reports on work accomplished.
Communication with the client, handling of financial and legal matters.
Competitive environment, business analysis; development of social media promotion strategy.
Implementation of social media promotion strategy; goal setting and control; reporting and statistics.
Target audience manager
Media plan preparation and advertising campaigns management.
Preparation of content, contests, and activities.
Preparation of graphics for posts, ads, and group layouts.
Communication with the audience, negative matters handling.
A tough task was set in front of the AFT company – to relaunch brand communication in Russia, using social marketing as the main channel for improving brand recognition.
The solution of the set task was to “reload” brand pages in social media, create a new approach to users, change the content structure to get as much audience engagement as possible in 6 most popular social networks of the Russian Internet.
The steps of the project:
– Social groups branding
– Strategy development
– Running of advertising campaigns
– Moderation and managing of the social groups
As a result, total audience of the official pages of Beko Russia in social media during the campaign comprised more than 45,000,000 views.
12% is the average engagement ratio.