Website promotion in search systems (also known as SEO = Search Engine optimization) is a set of measures focused on making your website as close to the top of the search systems list as possible and, consequently, increasing your website traffic with users who came from these search engines.
Search engines statistics says that the leader among search engines in Russia is Yandex (57.46% as of December 2015). Google takes the second place (35.27%) with its share constantly growing. Other search engines (such as Mail.ru, Rambler, Bing) share the rest of the market.
This is why we focus mainly on Yandex and Google when we offer search engine optimization services.
Today, methods that were used for website promotion have become hopelessly obsolete. They are not only ineffective in bringing positive results but may become a reason of penalties imposed on your site by search engines and, consequently, its disappearance from search results.
Today, in order to provide stable and effective SEO, you must find answers to the following questions:
Let’s be honest: to increase the number of users attracted to your website is a necessary task, but not the only one.
It is important to understand efficiency of different marketing tools such as SEO, contextual advertising or placing of banners on industry platforms. It is important to know not only how many users were attracted from each source but also how many of them did what you expected them to do (like, viewed the contacts page, sent a request or called to your office) and what their actions cost you in view of each of these sources. The next step is conversion optimization which is a set of actions focused on efficiency increase of both advertising channels and the website itself.
At this stage you will need answers to such questions as:
Eventually, to evaluate and subsequently improve efficiency of its online marketing, a company needs a comprehensive approach (SEM, or Search Engine Marketing) that includes identifying of certain priorities and goals, developing of promotion strategy and organizing of cyclic operations for data gathering, analytics, design and recommendations implementation control with subsequent evaluation of how these works influenced goal achievement. At that, such data as conversion (CR), cost per action (CPA), and cost per lead (CPL) are used as KPI.
Understanding of goals and tasks of your business as well as its context, level of competition and original requirements for websites in your industry. Expedited audit of your site. Selecting and agreeing on keywords (“semantic kennel”) for optimization. Preparing and signing the agreement.
Comprehensive website audit. Development of optimization strategy and detailed recommendations on making the site consistent with requirements of search engine algorithms: bug fixes, structure optimization, optimization of separate pages and their elements, texts. Analysis and management of link mass. Optimization of contextual ads according to optimization goals.
Iterative analysis of results of implemented changes in response to update of search engines algorithms and corrections. Development of interlinking scheme. SEO copywriting for the pages being promoted. Quarterly expedited audit for error and technical problems detection. Website reputation accumulation, search of high-quality resources, and placement of limited number of hashtags. Website registration in regional and subject catalogues.
Competitor sites analysis. Development of recommendations on website design and custom programming, structure optimization and types of landing pages. Development of prototypes of the promotional pages. Analysis of user behavior. Development of recommendations on troubleshooting and loyalty improvement.
Prioritization and setting of desired actions that will be carried out to monitor and optimize conversions. Call tracking implementation and management. Carrying out of usability audit and split tests. Development of recommendations on conversion improvement, improvement of users’ trust, websites’ ease of use.
Progress evaluation. Analysis of changes in algorithms and search engine requirements, optimization of SEO strategy. Recommendations implementation control. Daily positions gathering and technical monitoring of availability of promo pages. Monthly working plan preparation. Report preparation about website positions, traffic, jobs that have been done, spent hours and money; extended reports about traffic and conversions.
1. Number of keywords dynamics that drive the website to top 10 or top 20 in Yandex search engine.
2. Attracted traffic dynamics (increase in the number of site visits from the search engines).
3. Website position dynamics by days and keywords.
Over the years we have gained a huge experience and understanding of SEO services in various industry and subject niches of both b2b and b2c directions. Our experts are constantly improving. Regular management and project system control were implemented in our company.
We do not rely on links purchase, neither do we “churn” behavioral factors or any other methods that could compromise our website in search engines and result in penalties. If your site has been punished, we know what to do.
Our terms of work do not contain any hidden payment; budgeting for site promotion is transparent and fixed in the agreement. Before starting to work, we prepare a detailed plan and approve all nuances with the client. Every month you receive detailed reports on the project.
SEO and SEM budgeting depends on the achieved results, be it either positioning of the site in top ten search results or traffic increase. The agreement contains such condition
Are you a Chief Marketing Officer or division manager? Do you want to learn more about contemporary and safe website promotion? Do you need to manage and control site promotion, track its efficiency, and select the contractor?
We invite you to our workshop called “How to manage website promotion process” where we will have detailed discussions and talks!